Review
Rebrandly review: is it the right URL shortener in 2026?
Branded links for marketing teams and enterprises, with QR codes, link galleries and a mature API.
Rebrandly has built its reputation on branded links for marketing teams: your domain, your back-halves, galleries of links for social bios, and a UTM builder on every plan. It also sells to enterprises with SSO and dedicated support.
The free plan, verified on rebrandly.com in November 2026, allows 10 links and 10 watermarked QR codes a month, one .bio custom domain, one watermarked link gallery and 100 tracked clicks a month. Essentials is $16 a month, or $11 billed annually, for 250 links, 2 domains and 10,000 tracked clicks. Professional is $39 a month ($32 annual) for 1,500 links, 3 domains, 50 password links, link expiration, teammates and bulk import. Growth jumps to $179 a month for 3,500 links and 10 domains.
Rebrandly is a good fit when a marketing team needs branded links, a few seats and vendor support, and the budget is there. For a solo creator or a small business, ReSlug or Short.io deliver more links and domains for a fraction of the price.
Rebrandly pricing and limits
| Free | Essentials (cheapest paid) | Professional | |
|---|---|---|---|
| Price | $0 | $16/mo $11/mo annual | $39/mo |
| Links | 10 links/mo | 250/mo | 1,500/mo |
| Custom domains | 1 (.bio domain) | 2 | 3 |
| Analytics retention | Not documented | Not documented | 6 months (conversions) |
| Ads on links | None | None | None |
Source: Rebrandly pricing page, checked 8 November 2026. Monthly and annual prices are shown side by side on the official page; annual saves up to 31%. Professional is $32/mo billed annually.
Features
| Public API | Yes |
|---|---|
| Link-in-bio pages | Yes |
| QR codes | Yes |
| UTM builder | Yes |
| Link expiration | Professional and up |
| Password protection | Professional and up |
| Geo and device routing | Yes |
| A/B split testing | No |
| Retargeting pixels | Yes |
| Bot-click filtering | Not documented |
| Team seats | Professional and up |
| Mobile deep links | Yes |
| Browser extension | Yes |
| Zapier / integrations | Yes |
Pros and cons
Pros
- Strong branded-link features: multiple domains, link galleries, UTM builder on all tiers
- API on every plan including free
- Teammates, password links and expiration on Professional
- Enterprise tier with SSO and dedicated support
Cons
- Free plan is 10 links a month with watermarked QR codes and galleries
- Professional, where most features live, is $39 a month ($32 annual)
- Click-history retention is not clearly published
- Pricing page shows several overlapping price pairs, which is confusing
Rebrandly alternatives
- AlternativeBitlyEnterprises that need a well-known vendor, SSO and a sales contract
- AlternativeReSlugAnyone who wants a custom domain and real analytics without paying
- AlternativeShort.ioPower users who want many custom domains cheaply
Frequently asked questions
Is Rebrandly free?
Yes. The free plan includes 10 links/mo, no custom domain, Not documented of analytics and no ads on your links.
How much does Rebrandly cost?
Paid plans start at $16/mo (Essentials) billed monthly, or $11/mo billed annually. That tier includes 250/mo links and 2 custom domains.