Head to head
ReSlug vs Dub: which URL shortener should you pick in 2026?
A newer shortener built around a generous free plan: 500 links, a custom domain and QR codes without paying. An open-source, API-first link platform with SDKs, webhooks and conversion tracking, aimed at developers and SaaS teams. Here is how their free plans, prices and features line up.
ReSlug and Dub are both modern, ad-free shorteners with free custom domains, which makes this the most interesting comparison on the site. They differ in who they are built for. Dub is open-source link infrastructure with typed SDKs and conversion tracking. ReSlug is a marketing and creator tool with routing rules, bio pages and a very generous free tier.
On the free plans, ReSlug gives 500 active links to Dub's 25 a month, but Dub gives three custom domains to ReSlug's one. On paid, ReSlug Pro is $9 a month for unlimited links and ten domains; Dub Pro is $27 for 1,000 links a month and ten domains.
ReSlug vs Dub: every limit side by side
| ReSlug | Dub | |
|---|---|---|
| Free plan | ||
| Free plan available | Yes | Yes |
| Free links | 500 active links | 25 links/mo |
| Custom domain on free | Yes | Yes |
| Ads on free links | No | No |
| Analytics on free | 30 days | 30 days |
| QR codes on free | Yes | Yes |
| Paid | ||
| Cheapest paid plan | Pro, $9/mo | Pro, $27/mo |
| Billed annually | $6.58/mo | $24.30/mo |
| Links on cheapest paid plan | Unlimited | 1,000/mo (12,000/yr) |
| Custom domains (paid) | 10 | 10 |
| Analytics retention (paid) | 365 days | 1 year |
| Features | ||
| API | Yes | Yes |
| Link-in-bio pages | Yes | No |
| UTM builder | Yes | Yes |
| Link expiration | Yes | Yes |
| Password-protected links | Yes | Yes |
| Geo / device routing | Yes | Yes |
| A/B split testing | Yes | Yes |
| Retargeting pixels | Yes | No |
| Bot-click filtering | Yes | Not documented |
| Team seats | No | Yes |
Sources: ReSlug pricing and Dub pricing, checked 8 November 2026.
Choose ReSlug if…
- You want the most links for free, and unlimited links for $9 a month.
- You need link-in-bio pages.
- You want bot-filtered analytics on every plan.
- You want geo, device, UTM and scheduled routing without a developer.
Choose Dub if…
- You are integrating links into a product and want SDKs in your language.
- You need conversion tracking tied to sign-ups and revenue.
- You need role-based access, team seats and audit logs.
- You want an open-source codebase you can self-host.
Bottom line
Pick by audience. Engineers and product teams will be happier on Dub despite the price. Marketers, creators and small businesses get more from ReSlug for far less.
Frequently asked questions
Is ReSlug or Dub better for a free plan?
ReSlug gives you 500 active links free; Dub gives you 25 links/mo free. See the free-plan rows in the table above for domains, ads and analytics.
Which is cheaper, ReSlug or Dub?
ReSlug's cheapest paid plan is $9/mo (Pro) and Dub's is $27/mo (Pro), both billed monthly. Annual billing lowers the effective rate where offered.
Can I use my own domain with ReSlug and Dub?
ReSlug: yes, on the free plan. Dub: yes, on the free plan.