Marketers need more than a short link. They need UTM parameters applied consistently, traffic routed by country or device, retargeting pixels fired on every click, and the ability to split-test destinations. This page ranks tools on those features and what they cost.
Updated 8 November 20268 tools comparedPrices in USD
Quick answer.ReSlug Pro at $9/mo includes geo, device, UTM and scheduled routing, weighted A/B splits, retargeting pixels and bot-filtered analytics. Rebrandly and Bitly are the team-oriented choices with seats and support, at $39 and $29 a month respectively.
Best valueReSlugRouting, A/B, pixels, UTM on $9 Pro
Marketing teamsRebrandlySeats, galleries, UTM on every tier
RetargetingSwitchyUnlimited pixels, priced by clicks
The marketing feature set of a shortener comes down to five things: a UTM builder or templates so campaign tags are consistent; routing rules so one link can send German visitors to a German page and iPhone users to the App Store; retargeting pixels so a shared link builds an audience; A/B splits so you can test destinations; and analytics clean enough to trust, which means bot clicks removed.
We rank by how many of those arrive at what price. ReSlug packs all five into a $9 plan. Rebrandly and Bitly spread them across tiers that cost three to four times more but add seats and support. Switchy and Linkly specialise in pixels and affiliate tracking respectively.
Limits and prices from each vendor's public pricing page, verified 8 November 2026. "Free links" is the published free-plan quota; "Ads" means interstitial or branded ads shown to people who click your links.
Best for: Anyone who wants a custom domain and real analytics without paying
Free: 500 active linksPaid from $9/moCustom domains: freeAnalytics: 30 daysAPIBio pagesBot filtering
ReSlug Pro ($9/mo, $79/yr) includes geo routing by country, device routing with iOS and Android split, UTM-based routing, scheduled destination changes with timezone handling, up to ten rules per link, weighted A/B splits across two to five destinations, retargeting pixels, custom social previews and a UTM builder. Analytics filter bot clicks by default and keep 365 days. The missing piece is team seats, which matters once more than one person manages links.
Pros
500 active links, a custom domain with auto-SSL and 30 days of analytics on the free plan
No ads or interstitials on any plan
Pro is $9/mo ($79/yr) for unlimited links, 10 domains and a year of analytics
Bot clicks filtered out of analytics by default
Geo, device, UTM and scheduled routing plus A/B splits on Pro
Cons
Launched in 2026, so it has a short track record compared with Bitly or TinyURL
Best for: Marketing teams that want branded links with enterprise support
Free: 10 links/moPaid from $16/moCustom domains: 2 on paidAnalytics: Not documentedAPIBio pagesBot filtering
UTM builder and link galleries on every tier, teammates, password links, expiration and bulk import on Professional ($39/mo, $32 annual), retargeting pixels and geo routing. Rebrandly's strength is running branded links across a team with support behind it. It costs more per feature than ReSlug but adds the collaboration layer.
Pros
Strong branded-link features: multiple domains, link galleries, UTM builder on all tiers
API on every plan including free
Teammates, password links and expiration on Professional
Enterprise tier with SSO and dedicated support
Cons
Free plan is 10 links a month with watermarked QR codes and galleries
Professional, where most features live, is $39 a month ($32 annual)
Click-history retention is not clearly published
Pricing page shows several overlapping price pairs, which is confusing
Best for: Enterprises that need a well-known vendor, SSO and a sales contract
Free: 5 links/moPaid from $10/moCustom domains: 0 (Growth plan and up) on paidAnalytics: NoneAPIBio pagesBot filtering
UTM builder from Core, a polished dashboard, landing pages and QR codes in one place, deep integrations with marketing platforms. Routing and multi-user features sit on Enterprise. Growth at $29/mo (annual) is where most marketers land, for 500 links a month and a custom domain.
Pros
The most recognised brand in link shortening, with a long uptime record
QR codes, landing pages and links in one product
Mobile deep linking and an enterprise tier with SSO and 2-year history
Integrations with almost every marketing tool
Cons
Free plan is 5 links a month, shows ads and keeps no analytics history
Custom domains only arrive on Growth at $29/mo billed annually ($348/yr)
Core plan is annual-only and still capped at 100 links a month
Link quotas are monthly, so unused links do not roll over
Best for: Power users who want many custom domains cheaply
Free: 1,000 links (lifetime)Paid from $5/moCustom domains: freeAnalytics: Not documentedAPIBio pagesBot filtering
Geo and device targeting, A/B testing, retargeting pixels and a UTM builder, with expiration and password on Pro ($18/mo). Strong feature list for the price; the interface takes some learning.
Pros
5 custom domains on the free plan and 1,000 lifetime links
Hobby plan is $5 a month for 2,500 links and 7 domains
Pro at $18 a month gives unlimited links and 10 domains
API on every plan, including free, at 50 requests a second
Cons
Analytics retention is not published for any plan
Password protection and expiration need Pro
Free quota is a lifetime total, so it runs out and does not refresh
Best for: Affiliate marketers who need click limits, rotators and bot management
Free: 100 links/moPaid from $15/moCustom domains: freeAnalytics: Country-levelAPIBot filtering
Link rotators, geo and device redirects, click- and time-limited links, tracking pixels and explicit bot and crawler management on Pro ($32/mo annual). Built for affiliate and performance marketers who care about every click.
Pros
Free plan includes a custom domain and full API access
Explicit bot and social-crawler management from Starter
Link rotators, geo and device redirects, click- and time-limited links on Pro
Zapier, Make, n8n and webhooks on paid plans
Cons
Free plan is capped at 500 clicks a month and links pause when exceeded
Best for: Paid-media teams who want retargeting pixels on every shared link
Free: nonePaid from $47/moCustom domains: 2 on paidAnalytics: FullAPIBio pagesBot filtering
Unlimited links and unlimited retargeting pixels on every plan, custom social previews, priced by clicks from $47 a month. If retargeting is the whole point, Switchy is purpose-built. Otherwise it is expensive.
Pros
Unlimited links and unlimited retargeting pixels on every plan
Custom social previews for shared links
Full analytics on every tier
Cons
No free plan and a $47-a-month entry price
Priced by clicks, so growth costs money quickly
Pricing and feature details could not be verified on the official site
Best for: Developers and SaaS teams who want an API, SDKs and conversion tracking
Free: 25 links/moPaid from $27/moCustom domains: freeAnalytics: 30 daysAPIBot filtering
UTM templates, geo and device targeting, A/B testing and password protection on Pro ($27/mo), plus conversion tracking on Business ($81/mo). Excellent for growth teams who work with engineers; no bio pages or pixels.
Pros
Open-source codebase, typed SDKs and a well-documented REST API
3 custom domains on the free plan
Conversion tracking, webhooks and role-based access on Business
A/B testing, geo and device targeting, password and expiration on Pro
Cons
Free plan is only 25 links a month
Pro is $27 a month, three times ReSlug's Pro
No link-in-bio pages
Quotas are annual pools billed up front on yearly plans
ReSlug Pro ($9/mo), Short.io, Dub Pro ($27/mo), Rebrandly and Linkly Pro ($32/mo) all route by country. Bitly offers it on Enterprise.
Which URL shortener supports retargeting pixels?
Switchy (unlimited, all plans), ReSlug Pro, Short.io, Rebrandly and Linkly Pro.
Can I A/B test link destinations?
Yes on ReSlug Pro (weighted splits across 2 to 5 destinations), Short.io, Dub Pro and Linkly Pro (rotators).
Which shortener filters bot clicks from analytics?
ReSlug filters bots on every plan. Linkly adds bot management on Starter, Cuttly shows a bot-click chart on Single. Bitly, Dub, Short.io and Rebrandly do not document bot filtering.