Head to head
Bitly vs Rebrandly: which URL shortener should you pick in 2026?
The best-known shortener, now a connections platform with QR codes and landing pages, priced for teams. Branded links for marketing teams and enterprises, with QR codes, link galleries and a mature API. Here is how their free plans, prices and features line up.
These are the two vendors enterprise marketing teams shortlist. Bitly is the bigger platform with QR codes, landing pages, deep links and an enormous integration catalogue. Rebrandly is narrower and built around branded domains, link galleries and teammates.
On free, Rebrandly's ten links a month with a .bio domain beat Bitly's five links with ads and no domain. On paid, Rebrandly Essentials at $16 a month ($11 annual) includes two custom domains; Bitly does not include a domain until Growth at $29 a month billed annually.
Bitly vs Rebrandly: every limit side by side
| Bitly | Rebrandly | |
|---|---|---|
| Free plan | ||
| Free plan available | Yes | Yes |
| Free links | 5 links/mo | 10 links/mo |
| Custom domain on free | No | 1 (.bio domain) |
| Ads on free links | Yes | No |
| Analytics on free | None | Not documented |
| QR codes on free | 2/mo | 10/mo, watermarked |
| Paid | ||
| Cheapest paid plan | Core, $10/mo | Essentials, $16/mo |
| Billed annually | $10/mo | $11/mo |
| Links on cheapest paid plan | 100/mo | 250/mo |
| Custom domains (paid) | 0 (Growth plan and up) | 2 |
| Analytics retention (paid) | 30 days | Not documented |
| Features | ||
| API | Yes | Yes |
| Link-in-bio pages | Yes | Yes |
| UTM builder | Yes | Yes |
| Link expiration | Not documented | Professional and up |
| Password-protected links | Not documented | Professional and up |
| Geo / device routing | Enterprise | Yes |
| A/B split testing | No | No |
| Retargeting pixels | No | Yes |
| Bot-click filtering | Not documented | Not documented |
| Team seats | Enterprise | Professional and up |
Sources: Bitly pricing and Rebrandly pricing, checked 8 November 2026.
Choose Bitly if…
- You want QR codes, landing pages and links from one vendor.
- You need mobile deep linking.
- Your integrations are already built around Bitly.
Choose Rebrandly if…
- Branded domains are your main requirement and you want them on a cheaper tier.
- You want an API on every plan including free.
- You want link galleries for social bios.
Bottom line
Rebrandly is the better branded-link buy; Bitly is the broader platform. Both are priced for teams, not individuals.
Frequently asked questions
Is Bitly or Rebrandly better for a free plan?
Bitly gives you 5 links/mo free; Rebrandly gives you 10 links/mo free. See the free-plan rows in the table above for domains, ads and analytics.
Which is cheaper, Bitly or Rebrandly?
Bitly's cheapest paid plan is $10/mo (Core) and Rebrandly's is $16/mo (Essentials), both billed monthly. Annual billing lowers the effective rate where offered.
Can I use my own domain with Bitly and Rebrandly?
Bitly: on paid plans (0 (Growth plan and up) domains). Rebrandly: on paid plans (2 domains).